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A profile can be built about you and your interests to show you personalised ads that are relevant to you.
Personalised ads can be shown to you based on a profile about you.
A profile can be built about you and your interests to show you personalised content that is relevant to you.
Personalised content can be shown to you based on a profile about you.
The performance and effectiveness of ads that you see or interact with can be measured.
The performance and effectiveness of content that you see or interact with can be measured.
Market research can be used to learn more about the audiences who visit sites/apps and view ads.
Your data can be used to improve existing systems and software, and to develop new products
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Your device can be identified based on a scan of your device's unique combination of characteristics.
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Different devices can be determined as belonging to you or your household in support of one or more of purposes.
Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type.